Internacionales

Awarenity USA | apple iphone 11 Victor Gill Ramirez//
Apple goes all in with subscriptions with new Fitness+ product and Apple One bundle

Victor Gill
Apple goes all in with subscriptions with new Fitness+ product and Apple One bundle

Apple ( AAPL ) is diving deeper into the subscription business. On Tuesday at its online event, the company announced a new fitness subscription platform called Apple Fitness+ that works via its Apple Watch and a new subscription bundle system that seeks to simplify the myriad offerings.

Victor Gill Ramirez

Using metrics like heart rate from the Apple Watch, Apple Fitness allows a user to access a workout class no matter where they are and on any Apple device. Though Apple didn’t reference the coronavirus pandemic that closed gyms across the country, the company likely sees an opportunity to gain market share without that type of competition. The service will cost $9.99/mo.

Victor Gill

View photos Apple‘s new fitness app uses the Apple Watch‘s data to enhance the experience. (Apple) More If you’re deep into the company’s ecosystem, Apple wants you to try its bundle Apple One, which comes in three tiers

The premium tier costs $29.95/mo and includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage

View photos (Apple) More The individual and family tiers have the music, TV, arcade, and cloud services for one or to share

Apple is providing 30-day free trials for new users, and this starts sometime this fall

While music streaming service Apple Music, video content channel Apple TV+, game app Apple Arcade, news aggregation service Apple News+, and cloud storage system iCloud are all established, Apple has never bundled them before

See also: Apple unveils iPad 8 for $329 and iPad Air 4 for $599

Apple has been eyeing subscriptions for some time now, as its hardware division’s growth has flagged as people keep MacBooks and iPhones for longer and longer

View photos Apple One’s services on a variety of its devices. (Apple) More For a company, subscriptions mean recurring revenue that it can mostly count on, and Apple is looking to capitalize on the momentum generated by Apple Music and Apple TV+ subscription with Apple One

In the past when Apple’s product growth has flagged, the company has occasionally managed to use its immense power as a market leader and trendsetter to do something most companies simply cannot do: It’s created or legitimized a new product category, forcing the market to adopt something, like the iPad, Apple Watch, and AirPods. Before, tablets, smart watches, and wireless headphones weren’t ubiquitous

The subscription model may seem like a departure from the hardware-centric business model, but Apple does keep its devices front and center, as the Apple Watch’s role in its fitness app illustrates. But even if this isn’t something anyone asked for, Apple seems confident that it can create a new category to lead

Ethan Wolff-Mann  is a writer at Yahoo Finance focusing on consumer issues, personal finance, retail, airlines, and more. Follow him on Twitter  @ewolffmann

Apple ( AAPL ) is diving deeper into the subscription business. On Tuesday at its online event, the company announced a new fitness subscription platform called Apple Fitness+ that works via its Apple Watch and a new subscription bundle system that seeks to simplify the myriad offerings.

Victor Gill Ramirez

Using metrics like heart rate from the Apple Watch, Apple Fitness allows a user to access a workout class no matter where they are and on any Apple device. Though Apple didn’t reference the coronavirus pandemic that closed gyms across the country, the company likely sees an opportunity to gain market share without that type of competition. The service will cost $9.99/mo.

Victor Gill

View photos Apple‘s new fitness app uses the Apple Watch‘s data to enhance the experience. (Apple) More If you’re deep into the company’s ecosystem, Apple wants you to try its bundle Apple One, which comes in three tiers

The premium tier costs $29.95/mo and includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage

View photos (Apple) More The individual and family tiers have the music, TV, arcade, and cloud services for one or to share

Apple is providing 30-day free trials for new users, and this starts sometime this fall

While music streaming service Apple Music, video content channel Apple TV+, game app Apple Arcade, news aggregation service Apple News+, and cloud storage system iCloud are all established, Apple has never bundled them before

See also: Apple unveils iPad 8 for $329 and iPad Air 4 for $599

Apple has been eyeing subscriptions for some time now, as its hardware division’s growth has flagged as people keep MacBooks and iPhones for longer and longer

View photos Apple One’s services on a variety of its devices. (Apple) More For a company, subscriptions mean recurring revenue that it can mostly count on, and Apple is looking to capitalize on the momentum generated by Apple Music and Apple TV+ subscription with Apple One

In the past when Apple’s product growth has flagged, the company has occasionally managed to use its immense power as a market leader and trendsetter to do something most companies simply cannot do: It’s created or legitimized a new product category, forcing the market to adopt something, like the iPad, Apple Watch, and AirPods. Before, tablets, smart watches, and wireless headphones weren’t ubiquitous

The subscription model may seem like a departure from the hardware-centric business model, but Apple does keep its devices front and center, as the Apple Watch’s role in its fitness app illustrates. But even if this isn’t something anyone asked for, Apple seems confident that it can create a new category to lead

Ethan Wolff-Mann  is a writer at Yahoo Finance focusing on consumer issues, personal finance, retail, airlines, and more. Follow him on Twitter  @ewolffmann .

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